The Shaw Media Marketing team initially had two divisions - one focused on ROP branding campaigns and one focused on Circulation growth. At first, I was responsible for the B2C aspects by designing Billboards, Direct Mail pieces, Rack Cards, Rack Corner Cards (featured at left), and third-party inserts.

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Eventually we became a tag-team of two who designed whatever was needed at any moment. Including billing statements, online banner ads and materials for expos, etc.

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My Direct Mail postcard at left had a 3% Rate of Return.